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Negotiation and Leadership Consulting
Opening doors
to explore untapped possibilities.
JM | Negotiation and Leadership Consulting
We work with leaders and organizations to navigate complex challenges, strengthen performance, and build the capabilities needed for sustained success.
Through consulting, experiential learning, leadership development, and executive coaching, we address the issues that matter most to organizational performance, from commercial negotiation and employee engagement to leadership effectiveness, strengths development, and team effectiveness.
Our work is practical, evidence-informed, and grounded in real organizational experience. We help leaders and teams move beyond insight to application: examining what is happening, practicing new approaches, testing what works, and translating learning into meaningful action.
The result is stronger leadership, more effective teams, and greater alignment between people, strategy, and business objectives.
Comprehensive Services
Strategic Consulting
We work with organizations to address the people, leadership, and organizational challenges that directly influence performance. Our consulting approach combines practical experience with evidence-informed methods to help leaders better understand what is happening within their organizations, identify opportunities for improvement, and translate insight into action.
Our work focuses on employee engagement, negotiation, leadership development, and strengths optimization. We partner closely with leaders and teams to assess current challenges, develop practical strategies, and implement solutions that strengthen collaboration, decision-making, leadership effectiveness, and organizational performance.
Leadership Development
We design and facilitate practical leadership development experiences for leaders at every level, from first-line managers to the C-suite. Our work draws on extensive leadership and organizational experience and is grounded in the realities leaders face every day, leading through complexity, communicating with clarity, navigating difficult conversations, influencing without relying solely on authority, and turning strategy into action.
Our approach emphasizes experiential learning, giving leaders opportunities to practice, reflect, receive feedback, and apply new skills to situations that mirror the challenges they encounter in their organizations. Rather than relying solely on theory or traditional instruction, we create experiences that connect leadership concepts to real decisions, conversations, and relationships.
Executive
Coaching
We provide individualized executive coaching for leaders navigating complex business, organizational, and interpersonal challenges. The work is grounded in real-world leadership experience and designed to help executives think more strategically, strengthen their effectiveness, and translate insight into meaningful action.
Coaching may focus on commercial negotiation, leadership effectiveness, employee engagement, executive presence, influence, and strengths-based development. Through a confidential and practical process, we examine the situations, relationships, and decisions that matter most to the leader and the organization.
Our approach combines thoughtful inquiry, experiential learning, candid feedback, and practical application. The goal is not simply greater self-awareness, but meaningful changes in how leaders communicate, make decisions, navigate challenging conversations, influence others, and lead for stronger organizational and business outcomes.
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Hi, I’m John Morales,
Founder & CEO of JM Negotiation and Leadership Consulting
I’m fascinated by what happens when people see something differently.
That moment when a leader suddenly recognizes a pattern they couldn’t see before.
When a team has the conversation they’ve been avoiding. When someone steps outside their comfort zone and realizes they’re capable of more than they thought.
Those are the moments that energize me.
For more than two decades, I’ve had the privilege of working with leaders, teams, and organizations around the world to create those moments, and, more importantly, turn them into meaningful action.
My work sits at the intersection of leadership, negotiation, behavioral science, and human performance. I help people slow down enough to think differently, get curious about what’s really happening, and make more intentional choices about what comes next.
I’m not particularly interested in cookie-cutter solutions. The best work happens when we co-design the answer, combining data, science, experience, and the realities of the
people and organization in the room. My goal is always the same: create learning that sticks and change that actually shows up in how people lead, communicate, negotiate, and perform.
A few things I’ve been fortunate enough to do:
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8,000+ hours of coaching: Executive, team, and commercial negotiation coaching for leaders and organizations, including Fortune 100 and 500 companies around the world.
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Global negotiation work: Led consulting, coaching, and training engagements across the U.S., Canada, Latin America, and Asia, often working in complex, high-stakes environments where the cost of getting it wrong is significant.
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Leadership & engagement: Help leaders make sense of employee engagement data and, more importantly, translate those insights into stronger relationships, better leadership, and higher performance.
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Trusted partnerships: I serve as an executive leadership coach with the Center for Creative Leadership (CCL) and partner with Gallup to deliver programs grounded in behavioral science.
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Culture & transformation: Managed multi-million-dollar learning and development programs and large-scale culture change initiatives.
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Global facilitation: Delivered hundreds of coaching certification programs and worked with a wide range of behavioral frameworks, personality assessments, and leadership development tools.
But credentials only tell part of the story.
What I really bring is a combination of curiosity, practical experience, behavioral science, and a healthy willingness to challenge assumptions.
I like asking the question behind the question.
What are we really trying to accomplish?
What are we not seeing?
What conversation needs to happen?
And what would change if we approached this differently?
That’s usually where the interesting stuff begins.
Beyond the boardroom
I’m based in San Diego, California, but I’ve never been particularly good at staying in one place for too long. I love to travel and am endlessly curious about how people in different parts of the world live, work, communicate, and of course negotiate. Give me a new country, unfamiliar food, and a chance to observe how people see the world, and I’m happy. I’m also a lifelong soccer fan, an avid explorer, and a bit obsessed with nature. Hiking and trekking have a way of reminding me that discomfort isn’t always something to avoid…It’s often where the best learning happens. Which is probably why the same things that draw me to travel and the outdoors also show up in my work: inquisitiveness, challenge, perspective, and the willingness to take the next step even when you’re not entirely sure what’s around the corner. At the end of the day, that’s what I love most about this work. People are capable of far more than they sometimes believe… My job is to help create the conditions for them to discover it. If you’re interested in leadership, negotiation, coaching, behavioral dynamics, or simply having a thought-provoking conversation, I’d love to connect.
Hope is not a tactic.
Preparation and strategy are key to your success.
